Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. Shop products from small business brands sold in Amazons store. Months after it was announced that Corona has tapped American rapper Snoop Dogg for its La Vida Mas Fina (The Fine Life) campaign, the brand has finally launched the fully integrated. Snoop Dogg. Join our mailing list to receive the latest news and updates from our team. The refreshing flavor and carefree attitude of. per the release. Creative agency MullenLowe LA, which signed on with Constellation Brands in March 2019, helped develop the effort. And who better to introduce this concept than Snoop?". Corona has had a tricky year on the marketing front given that its brand name closely resembles that of the deadly virus that has kept many parts of the world shut down for months at a time. new. At the time, the company said its consumers understood there wasn't a link between the novel coronavirus and its business, but some still complained that the brand was exploiting the health crisis. 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In an effort to share a diverse set of perspectives, the campaign will soon introduce other celebrities with their own takes on 'La Vida Ms Fina'. Devin Booker, Vince Carter, Christian Laettner, and Sue Bird happen to have some very strong opinions on that matter., CreditsAdvertising Agency: MullenLowe LA, Los Angeles, United States of AmericaPublic Relations: MullenLowe PRProduction Company: CaviarProduction Service Company: Latitude 18Editing Company: Hutch CoExecutive Creative Director: Carlos AlijaExecutive Creative Director: Laura SampedroCreative Director: Dave EstradaCreative Director: Jonathan GrahamAssociate Creative Director, Writing: Ricky JohanetAssociate Creative Director, Writing: Scott StevensAssociate Creative Director, Art: Jordan SparrowAssociate Creative Director, Art: Manu GregoriHead Of Strategy: Mollie PastesottiGroup Strategy Director: Anna VlajkovicGroup Strategy Director, Social: Sam SchaitbergerSenior Brand Strategists: Sheida KaramiSenior Brand Strategists: Ryan HagenSocial Strategist: Terrence LewisManaging Director: Javier PasserieuGroup Account Director: David McKenzieAccount Director: Caroline HanleyAccount Director: Brad UreAccount Supervisor: Lane DavisAccount Executive: Izze MinzerSenior Project Manager: Jade WhitfordHead Of Integrated Production: Kate HildebrantProducer: Whitney HusnikProducer: Chris WebbDirector Of Business Affairs: Davina TurnbullBusiness Affairs Manager: Valerie NeibelDirector Of PR: Erica SamadaniGroup Account Director: Kayla GorskiAccount Director: Francisco AguirreDirector: Neal BrennanExecutive Producer: Tova DannExecutive Producer: Gerry RiveraExecutive Producer: Santos Rivera MonteroEditor: Jim HutchinsEditor: Patrick OLeary, Your email address will not be published. Now, with the return of professional sports a category Corona has long supported the brand is ready to share its refreshed perspective with the world. Corona, which confirmed its Snoop partnership earlier this year, today unveiled his first ads as part of the brew's new "La Vida Ms Fina" campaign. In the ad, we see Dogg in a robe at the beach ranting about everyone stuck in social media and trying to keep up with it. Since then, La Vida Ms Fina has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. The TV ads, which will get airplay during the National Basketball Association Playoffs, include one (above) that juxtaposes relaxing with a beer and social media addictionwhat he said, she said, cant even follow the thread down the hole we all go, says Snoop, before sitting down in a beach chair with a Corona. Dont we all wish we could live life as relaxed and carefree as a Corona sipping, silk robe wearing Snoop Dogg would? Last Saturday, during CBS's telecast of the Titans-Bengals playoff game, a commercial for Corona beer aired, starring Snoop Dogg, who, despite countless arrests for guns and drugs, has. Grab this right now! Tietosuojakytnnstmme ja evstekytnnstmme voit lukea lis siit, miten kytmme henkiltietojasi. Your email address will not be published. Press J to jump to the feed. These cookies do not store any personal information. Snoop just surfs the magic Overstock website and picks out some diamond-encrusted earrings for his baby girl. Snoop teased the ads on his Instagram page Sunday evening and the post by Monday afternoon had racked up more than 600,000 views. The 49-year-old rap legend has been. In this years first iteration of Coronas 'La Vida Ms Fina' campaign from MullenLowe LA, simply titled 'Phone', Snoop isnt just preaching his fine life wisdom, hes teaching it. There's been some conflicting news about how Corona beer is fairing in the market amidst the global coronavirus panic. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. 15- and 30-second TV spots that will run during the NBA playoffs. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra. As the coronavirus (COVID-19) situation continues to unfold throughout our eight-state region, we are continually implementing new changes in our stores in an effort to protect our customers and employees. Some scenes were shot pre-pandemic.). Now, with the return of professional sports, the brand is ready to share its refreshed perspective with the world. Snoop Doggie Doggs Snoop Doggie Doggs Deluxe Pet Jersey, Halftime, Medium 22 Save 14% $2999 ($29.99/Count) $34.99 Lowest price in 30 days FREE delivery Fri, Feb 3 Or fastest delivery Wed, Feb 1 Options: 6 sizes Small Business Snoop Dogg Men's Snoop Doggy Style Cover T-Shirt Black 311 $1999 FREE delivery Fri, Feb 3 on $25 of items shipped by Amazon SaysRyan Anderson, director of marketing, Corona Beers Family, Constellation Brands: Two years ago, we launched the La Vida Ms Fina campaign to help people feel, laugh, and inspire them to find the good in life. Corona Beer cops flak for controversial Twitter ad. These cookies will be stored in your browser only with your consent. Snoop Dogg. 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In this years installment of the La Vida Ms Fina platform we are adding new layers to what it means to put things in perspective and to seize the moment - something we can all have more of., Behind Patrns Stunning, Musical Celebration of Its Hand-Crafted Tequila, Yasso Appoints MullenLowe PR as PR Agency of Record, Samuel Adams Kick off Dry January with Just the Haze, Patrn Tequila Celebrates the Passion Behind a Masterfully Hand Crafted Brand. So was his super bowl outfits. Subscribe to Marketing Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, Slate receives $5.5M in Seed Funding to Continue Transforming the Future of Social Content Cre, Walnut Launches Ace to Improve Sales Team Efficiency with the Help of OpenAI and More, Dream.it.com: domain registry it.com showcases how to stand out online in a creative project f, Interface Unveils New Brand Identity to Reinforce Customer-Focused Innovation, By signing up to receive our newsletter, you agree to our, Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Ms Fina" campaign, the first marketing effort that looks to unify the entire portfolio of Corona beverages, the company revealed, Launching on Corona's social media channels, the fully integrated marketing campaign also includes digital ads,a. Select colors on clearance. Constellation Brands' Corona beer label has tapped rap icon Snoop Dogg for its "La Vida Ms Fina" campaign, the first marketing effort that looks to unify the entire portfolio of Corona beverages, the company revealed in a press release. "La Vida Ms Fina" celebrates the brand's proud heritage: appreciating what you have, going with the flow and choosing to live on the bright side. In an effort to share a diverse set of perspectives, the campaign will soon introduce other celebrities with their own takes on La Vida Ms Fina. FREE SHIPPING WORLDWIDE | 100% EASY RETURN | 24/7 CUSTOMER CARE; Track Order; Login ; FREE SHIPPING WORLDWIDE | 100% EASY RETURN | 24/7 CUSTOMER CARE; Search for: Enter Andy Samberg, paired with our Corona ambassador Snoop Dogg, an icon who epitomizes chill. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. mitataksemme sivustojemme ja sovellustemme kyttsi. We cant wait for fans of the brand to experience the new work, starting with our :30 spot entitled Phone that will debut during this years Oscars broadcast., Carlos Alija and Laura Sampedro, executive creative directors, MullenLowe Los Angeles, comment: Teaming up with creative minds like Snoop, Andy, and director Neil Brennan has been a master class in comedic timing, self-editing, and how to wear a robe in style.